Our mission

Make vintage fashion the obvious choice and donating profits to help save one million kids’ lives.

Make vintage fashion the obvious choice and donating profits to help save one million kids’ lives. Each year, 5 million children die from preventable diseases. That`s 10 children... Every Single Minute. Our mission is to save a million children from dying when they don’t have to, by donating all of our profits to organisations that save their lives. We're doing that by making it 10 times faster and 4 times cheaper to buy vintage fashion, and use the profits to save as many kids' lives as we can.

How it works

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We pay our employees normal salaries, we reinvest in our business so we can donate more later, we pay our taxes and whatever is left in profits we donate to organisations that save kids lives instead of giving it to a few investors. We're doing it because it's the only right thing to do. It's important that we make our money in a good way, so all of our products are sustainable. We’re funded by philanthropists to help us grow. We work with GiveWell to make sure we’re saving as many kids lives as we can, by donating to organisations that are best at saving kids lives. All of our financials are 100% transparent, so you can check how much we’re spending and donating. We’re still young and growing fast, which is why we don’t yet have any profits, but we already make donations to show that we’re serious. If you have any questions, you can email our founder directly at [email protected], we try and respond to everyone. We’ve answered the most common questions in our FAQ, so feel free to check that out first.


Total donations to date!


Buying just one pair of vintage jeans saves


Driving over 27 kms

(8.35 kg of O2)


Showering 15 times

(945 liters of water)


700 grams of waste

(average weight of jeans)


1 small balcony

(land occupation of 3 sqm per year)

BOAS’ blog

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